I can remember so clearly getting the results back from Strength Finder back in my Red Bull days and being disappointed that 'positivity' and 'woo' had made my top five. Don't get me wrong, I knew they were great qualities to hav...
I'll never forget the night we lost my mum. Hours earlier we'd been called into one of those private rooms in ICU (side note: you NEVER want to be asked to step into one of those) and told by a distraught specialist that there was nothing more they could do.
I'd always known I wanted to start my own business. But, it wasn't until I one of the country's top Sales Directors shared with me that not once had she ever wished that for herself, that I realised this feeling was unique and something I had to follow through on.
Lecinda Ward is a lawyer-turned-photographer who has found what truly makes her happy in the thriving business she's created. I sat down with Lecinda to meet the woman behind the lens and understand how one of Melbourne’s top photographers came to be.